Free To Choose Network | Capitalism
“Capitalism is not just successful, but morally right.”
- Elon Musk
Enjoy your business. Enjoy making money. Enjoy capitalism.
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Why Should You Embrace Capitalism?

Capitalism works.

No other economic system has successfully lifted more people out of poverty worldwide, even when imperfectly implemented. Countries with robust legal protections for private property, free trade, and lower levels of regulation and restrictions enjoy greater economic prosperity and quality of life.

Capitalism increases happiness.

When people are free to choose which goods and services to buy and sell, satisfaction increases. That’s a no-brainer. Not only does capitalism make entrepreneurs and consumers happier, it makes workers happier, too. More businesses like yours mean more jobs, and more jobs mean more chances for workers to find their life’s purpose.

Capitalism makes us better people.

Not only does the exchange of goods, services, and ideas improve relationships on a national level, it also improves relationships on an individual level, too. We don’t have to like someone to trade with them. But as we trade with each other, we learn more about each other, our wants and needs, our priorities and preferences. Capitalism humanizes us.

What Do We Mean By Capitalism?

“The most important single central fact about a free market is that no exchange takes place unless both parties benefit.”

“Indeed, a major source of objection to a free economy is precisely that it… gives people what they want instead of what a particular group thinks they ought to want. Underlying most arguments against the free market is a lack of belief in freedom itself.”

- Milton Friedman
Common Misconceptions About Capitalism


Capitalism was invented, just like every other economic system, and is imposed by political leaders on the population.


Capitalism wasn’t created nearly so much as it simply evolved out of human interaction. I have fish. You have fruit. I want fruit. You want fish. I trade you some of my fish for some of your fruit. That’s capitalism.


Capitalism creates poverty. Just look at all the poor people!


Nothing creates poverty—it’s the natural state of existence. But trade creates and increases wealth. Since international trade has become more common and open, global poverty rates have decreased dramatically, both as a percentage of the population and in raw numbers, despite an overall increase in world population.


Capitalism is all about capital and who has the most of it.


Capital is just a term to describe the tools and resources used to make stuff and get that stuff to other people. Almost anything can be capital, even knowledge and relationships! Ownership is important because why would anyone improve something that can just be taken away from them? But capital isn’t capital if you don’t use it to benefit others.


Capitalism creates a dog-eat-dog world where no one wins if someone else doesn’t lose.


In a capitalist system, trade does not happen unless both parties believe they will each be better off. A seller’s success does not require the buyer’s loss, or vice versa. Capitalism does not have a “fixed pie” to divide up. If there’s not enough pie to go around, capitalism allows for more and bigger pies!

Ready To Learn More?

Business owners like you make up a huge constituency, but special interest groups try to pit you against each other so you’ll forget how much you have in common. You’re all capitalists. And that’s a good thing! It’s time for entrepreneurs, mom-and-pop shops, and all manner of business owners to truly understand what capitalism is, why it’s good, and what they can do to defend it. Free To Choose® Network is here to help.

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“I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them.”
- Madam C.J. Walker
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Free To Choose Network is a global media 501(c)(3) nonprofit organization that brought you Milton Friedman’s original 1980 10-part television series, Free To Choose. It continues to use accessible and entertaining media to build popular support for personal, economic, and political freedom.