|Bright Promises, Dismal Performance:
An Economist's Protest
by Milton Friedman
Thomas Horton and Daughters is a small independent publisher of innovative books for the college market. The company's first publication, in 1972, was a collection of Newsweek articles by Milton Friedman called Bright Promises, Dismal Performance: An Economist's Protest. Perhaps a more significant contribution came from Friedman a few months later when he suggested to Tom Horton that he change the name of the company from 'Thomas Horton and Company' to 'Thomas Horton and Daughters'. The 'daughters' were then in their teens and were all contributing to the company's survival. The company is still publishing innovative books and it is currently managed by the youngest of the Horton daughters.