Adam Smith Markets Emerge, Not Designed Eighteenth-century Scottish thinker who showed how specialization and voluntary trade create prosperity without anyone planning it, founding modern economics. Thinker
Milton Friedman The Case for Free Markets Twentieth-century American economist and public explainer who turned free-market ideas into plain language and tied economic freedom to political freedom. Thinker
Division of Labor Division of labor is the process of people specializing in different tasks instead of each person doing everything themselves. Specialization allows workers and businesses to become more efficient, productive, and skilled over time.